This is the kind of hat that feels broken-in from day one. Soft, bendy, zero stiffness. Like it’s already been on a few road trips and lived on your dash for years. It just fits.

The Soft Brim is fully unstructured including the peak, so it skips that brand-new hat feel completely. Made from soft enzyme-washed cotton twill that fades beautifully over time and leans hard into that worn-in retro look.

Featuring the Fatboy Starburst logo, embroidered in Australia.